Styling, processing, brushing – and even friction from pillows – can stretch and stress hair, weakening it over time, reducing strength and elasticity, and leading to irreversible breakage. Therefore, preventative care, and a little magic, are necessary to keep our hair strong and resilient. Mane masters Oribe have crafted the ultimate defence for inherently weak hair – their new Hair Alchemy Collection, which is formulated to prevent hair breakage and strengthen strands from the inside out.
Inspired by the magic of transformation, the Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phytotechnology to renew strands. The nourishing formulas contain a curative blend of chia seed (named for the Mayan word for strength), plant-based protein, and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these potent ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to the hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing your tresses to grow longer and stronger.
Hair Alchemy Resilience Shampoo
Strengthen fragile hair with this protective and ultra-nourishing hair cleanser. A curative blend of chia seed, bio-fermented bamboo leaf, and plant-based protein penetrates the hair cortex to build strength from within. Daisy and honeysuckle extracts encourage length, a multi-action hyaluronic acid complex rehydrates, green tea and plant polysaccharides protect, and Oribe Signature Complex (watermelon, lychee, and edelweiss flower) defends and fortifies.
Hair Alchemy Resilience Conditioner
Give your hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. A curative blend of chia seed, bio-fermented bamboo leaf, and plant-based protein improves structural integrity and prevents breakage, daisy and honeysuckle extracts strengthen and fortify, a multi-action hyaluronic acid complex boosts moisture and elasticity, green tea and plant polysaccharides protect against environmental stressors, and Oribe Signature Complex (watermelon, lychee, and edelweiss flower) powerfully defends.
Hair Alchemy Fortifying Treatment Serum
Return your hair to its full strength with this fast-absorbing serum that creates a protective veil around each hair fibre to improve tensile strength and elasticity. A blend of chia seed, bio-fermented bamboo leaf, and plant-based protein builds strength, a multi-action hyaluronic acid complex rehydrates, cotton seed extract strengthens and softens, phytoceramides enhance moisture and shine, and green tea and plant polysaccharides defend and protect.