REOME: Skin is not a surface.
It’s a living conversation. Awakened by biotechnology.
“I've spent 20 years in pursuit of skincare that actually works. With results you can see and feel. Now, through the advancement of biotechnology, it finally does. REOME's potent formulas are the most effective I've ever tried.” says Joanna Ellner, Founder and CEO of REOME.
THE FOUNDER'S VISION
Founded in 2023, REOME is the culmination of Joanna Ellner’s nearly two decades of expertise in the skincare industry. Built on a commitment to efficacy above all else, the brand represents a new frontier in science-led skincare, where advanced biotechnology meets uncompromising performance. Since its launch, REOME has rapidly established itself as an award-winning innovator, earning critical acclaim and industry recognition. Standout achievements include Active Recovery Broth, winner of Best Serum at the Women’s Health UK Skincare Awards 2024, and Three Suns Balm, winner of the ELLE UK Future of Beauty Award 2024 and Best Cleanser at the Wardrobe Icons Beauty Awards 2024.
THE SCIENCE BEHIND REOME
At the heart of REOME is a commitment to biotechnology-led innovation. Working with some of the world’s most advanced laboratories, the brand develops lab-cultivated bio-actives designed for precise affinity with the skin’s own biology, supporting better absorption and heightened performance. Each formula is made slowly and intentionally, with a focus on solo hero products rather than an overwhelming range, allowing every product to be refined to its fullest potential.
INNOVATION MEETS SUSTAINABILITY
REOME’s approach is not only performance-led, but also consciously considered. By using lab-grown ingredients, the brand reflects a commitment to innovation, efficacy and supports a more sustainable future for skincare without compromising efficacy.
HERO PRODUCTS, PURPOSEFUL DESIGN
Among the brand’s standout formulations are the Active Recovery Broth and Biogenic Melting Cream, both created with a higher concentration of active ingredients than category averages. This precise, evidence-led approach reflects REOME’s wider philosophy of modern luxury: powerful, purposeful skincare that prioritises efficacy without compromising sensorial elegance.
A FUTURE-FORWARD SKINCARE PHILOSOPHY
Guided by its mission to transform skin through the power of biotechnology, REOME represents a new echelon of high-performance skincare—where cutting-edge science meets conscious formulation.
Now unveiled at JOYCE Beauty, the brand joins our curated portfolio as an exclusive new arrival, inviting you to experience a more refined, results-driven future of skincare.