Where the rose becomes desire

Rose knows no gender. Only desire.

At JOYCE Beauty, February unfolds in the language of the rose. Not as a cliché of romance, but as a study in pure sensation. The rose here is alive and breathing, a fragrance that settles on the skin with quiet confidence. Dewy petals meet the richness of earth and the softness of musk, creating a trail that feels intimate and instinctive. It is a scent that resists definition, inviting each wearer to inhabit it in their own way.

Maison Francis Kurkdjian À la Rose captures the rose at its most radiant. It opens with the clarity of freshly cut stems and a shimmer of luminous fruit, evoking the hush of early morning light. The composition feels effortless and airy, yet unmistakably present, like silk brushing against the pulse. This is a rose that speaks in gentle tones, refined and modern, revealing its beauty with every movement.

Frédéric Malle Portrait of a Lady offers a deeper, more enigmatic expression. Turkish rose unfurls against patchouli and incense, rich and textured, carrying a sense of drama that lingers long after first impression.

The fragrance envelops the wearer in a warm, elegant aura, balancing intensity with grace. It is a rose of character and conviction, designed for those drawn to depth and presence.

Together, these fragrances trace the many faces of the rose, from light to shadow, delicacy to power. This Valentine’s season, JOYCE Beauty invites you to discover these genderless icons in store and online, and to experience the rose as a personal signature, shaped only by desire.

Available in-store now.