Bright Blonde Essential Priming Serum


About the product:

An essential first step when caring for blonde hair. Specially formulated with violet and pearlised pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

Key benefits:

  • Violet and reflective pearlised pigments correct brassiness, tone highlights and impart luminescent brightness and shine.
  • Brightening complex (lemon, ginger root and chamomile extracts) optimises shade, tonality and luminosity.

Tips: Work through damp hair before styling to protect, tone and hydrate.

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