Editions de Parfums Frédéric Malle unveils new Portrait of a Lady campaign

Creative freedom is and always has been integral to the mission of Frédéric Malle: he collaborates with artists he admires – and then gives them the freedom to create.  It’s a matter of principle not to juxtapose the product against an artist’s interpretation; while they may work in a complementary palette, each is a work in its own right, worthy of respect and attention.

JOYCE Beauty | Frederic Malle Portrait of A Lady

Portrait of a Lady is a legend in the perfumery.  This is master perfumer Dominique Ropion at his best: bold, inventive, yet immaculately precise.  Magnetic, timeless.  The precious allure of 400 Turkish roses, the magnetism of a mountain of patchouli, all sealed with frankincense and the sparkle of blackcurrant, in every bottle: intriguing, exciting, and very ladylike…whatever that means to you.

JOYCE Beauty | Frederic Malle Portrait of A Lady

In this new campaign, Annemarieke van Drimmelen’s portraits convey a complex and empowering femininity – complicit rather than voyeuristic.  Her work manages to probe, to ask, while retaining an intriguing mystery.  The power of suggestion is all: open to interpretation.  Her work captures the complex essence of Portrait of a Lady: iconic, intoxicating, personal, and eternal.  The suite of images raises a question rather than giving an answer.

JOYCE Beauty | Frederic Malle Portrait of A Lady

Portrait of a Lady is an attitude, an allure that flourishes during suspended moments.  To further enrich the voluptuous ways of wearing Portrait of a Lady, rediscover the body line – Body Butter, Hair Mist, Bath Foam, Body and Hair Oil – to give the captivating fragrance more depth and richness.

Fragrance notes

Top note: Rose

Middle notes: Blackcurrant, raspberry, clove

Base notes: Patchouli, sandalwood, frankincense

JOYCE Beauty | Frederic Malle - Dominique Ropion

About Dominique Ropion

Ropion is one of the great perfumers in the world, he knows the raw materials in perfume making like the back of his hand and his work is famous for its mix of precision and freedom, and his quest to create new, harmonious accords by pairing ingredients in unusual combinations, like a wire walker, always maintaining a perfect balance. Frédéric Malle describes Ropion as a bold and innovative perfectionist.